Thor Hushovd x Byggmakker
Overdrive.Oslo has produced content films for Byggmakker. All content was used to promote a completion/competition? where Byggmakker’s employees could create a professional bike team together with their business customers. The price/prize? was a place in the Arctic Race.
The films were produced to communicate and inspire the store’s managers and employees to participate in the competition. Kitchen was responsible for the concept as an ad agency. Overdrive.Oslo was responsible for all visual elements and production.