Catalog and branding film promoting the 2017 collection

Overdrive.Oslo did the whole production for the campaign for Russedress 2017.

Overdrive did the Creative Direction on the shoot and the whole production such as casting, booking staff, making schedule plans, location scouting, catering ect. The catalog was printed out in 50 000 copies and increased the sales for the brand. Film was used on digital mediums.

And the results, Russedress have never sold so many clothes as they did this year the catalog and film came out.

  • Credits

    Creative Direction / Production


    Stills Photographer / Art Director

    Guro Beitohaugen

    Producer / Art Director

    Sunniva Laishley Sandbu


    Erlend Westnes

    Art Director / Prop Manager

    Tale Frisak



    Makeup / Hair

    Tomas Erdis / Pudder


    Rob Knigton /Select Models, Maya Darving / Le Management, Vigdis Bonvik / Heartbreak, Omari / Select Models

    Production Assistants

    Ramon Gaztelu, Arima