Overdrive.Oslo did the whole production for the campaign for Russedress 2017.
Overdrive did the Creative Direction on the shoot and the whole production such as casting, booking staff, making schedule plans, location scouting, catering ect. The catalog was printed out in 50 000 copies and increased the sales for the brand. Film was used on digital mediums.
And the results, Russedress have never sold so many clothes as they did this year the catalog and film came out.
Creative Direction / Production
Stills Photographer / Art Director
Producer / Art Director
Sunniva Laishley Sandbu
Art Director / Prop Manager
Makeup / Hair
Tomas Erdis / Pudder
Rob Knigton /Select Models, Maya Darving / Le Management, Vigdis Bonvik / Heartbreak, Omari / Select Models
Ramon Gaztelu, Arima