We are thrilled to have created the new campaign concept for Varsity, Varsity Meets Laurent Cohen.
We travelled to the dessert outside of Marrakech to explore ‘The Source’, a place where music, nature, creative minds all meet in a great location hotel. Laurent Cohen is the man behind it all. Varsity wanted a new communication concept that reflected their values such as Explore, Authentic, Warm, Genuine and Specialist. The best way was to find someone with the same values, and make communication around him and his world. The feedback has been great! The campaign consisted of a campaign film, campaign photos for Varsity shops in Oslo, Munich and St. Tropez, behind the scenes film, a film to show the journey, photos from the shoot and creative edits for content.
Agency / idea