For Varsity’s FW17 collection, Overdrive.Oslo created a visual world around the products. Travelling to Iceland, we combined the raw unique landscape with Varsity’s collection to give a high-end, adventurous yet modern fashion look to the campaign.
Overdrive.Oslo was responsible for the creative concept, art direction and full production of the films and stills. The FW17 collections sold with record-breaking sales figures and achieved wide recognition among Varsity’s target audience.
See the autumn content for the campaign: https://overdriveoslo.com/jobs/varsity-autumn-2017/