Life with MINI
To communicate the new MINI Countryman plug-in Hybrid car to an urban and young target group, MINI had a collaboration with one of Norway’s largest male influencers, Anders Gran.
The result was a series with 3 films tapping into Anders life with MINI.
The campaign is a collaboration between Naug, Kontent and Overdrive.Oslo.
![gallery-image-1](https://overdriveoslo.com/wp-content/uploads/2018/12/Mini-AnderG-main-250x141.jpg)
![gallery-image-3](https://overdriveoslo.com/wp-content/uploads/2018/12/Mini-AnderG-1-of-8-250x141.jpg)
![gallery-image-5](https://overdriveoslo.com/wp-content/uploads/2018/12/Mini-AnderG-3-of-8-250x141.jpg)
![gallery-image-7](https://overdriveoslo.com/wp-content/uploads/2019/01/Mini-AnderG-5-of-8-250x141.jpg)
![gallery-image-9](https://overdriveoslo.com/wp-content/uploads/2019/01/Mini-AnderG-7-of-8-250x141.jpg)
![gallery-image-11](https://overdriveoslo.com/wp-content/uploads/2019/01/Mini-AnderG-kollage-250x148.jpg)
![gallery-image-2](https://overdriveoslo.com/wp-content/uploads/2018/12/EP3-169optimized-250x141.gif)
![gallery-image-4](https://overdriveoslo.com/wp-content/uploads/2018/12/Mini-AnderG-2-of-8-250x151.jpg)
![gallery-image-6](https://overdriveoslo.com/wp-content/uploads/2018/12/Mini-AnderG-4-of-8-250x141.jpg)
![gallery-image-8](https://overdriveoslo.com/wp-content/uploads/2019/01/Mini-AnderG-6-of-8-250x193.jpg)
![gallery-image-10](https://overdriveoslo.com/wp-content/uploads/2019/01/Mini-AnderG-8-of-8-250x141.jpg)
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Credits
Production
Overdrive.Oslo
Ad Agency
Naug
Influencer Management
Kontent