VG-Lista x LAUREN
VG-Lista needed branding for their new concept. To have an official VG-Lista song for the 2019 VG-Lista concert, written by their target audience in collaboration with the up-and-coming artist LAUREN.
This years theme was loneliness and we made the film that kickstarted the process by encouraging teenagers to write anonymously their thoughts about loneliness. VG-Lista got up to 28.000 contributions to the song that premiered at the annual VG-Lista concert.
Overdrive produced the kickstart film as well as the music video for the song, together with Holm & Haug and Manus.